We help organisations build deeper community connections and better cultures from the inside out.
lead yourself
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lead others
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lead impact
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lead yourself 〰️ lead others 〰️ lead impact 〰️
Reframe
creative leadership programme
8 MODULES · 8 MONTHS · IN PERSON & ONLINE
The creative industry needs future leaders with highly developed power skills.
We reckon those future leaders are ready to explode out of middle management.
Are you a middle manager who feels ready to step up and take on more? Do you want the confidence to make good judgement calls in uncertain conditions? To make space for others and drive collective creativity? Are you curious to see what you can do?!
Join a small group of ambitious managers who are willing to take on the challenge of growing into their own individual leadership style, from any position in the organisation.
Who is Reframe for?
For busy middle managers looking to become self-aware creative leaders.
Account managers, project managers, team leaders, operations, strategists, creatives, designers, producers. All welcome.
We combine organisational theory and leadership skills with pop culture we love (Slow Horses, Succession and The Pitt), to help turn good people into great leaders.
Programme dates 2026
November 2026
Virtual - Tuesdays starting 17th November, 6-9pm
London UK - Tuesdays starting 24th November, 10am-1pm
Our approach
Leadership looks different for everyone
There's no single template for a good leader, so we help you build on your own style and find your highest point of contribution. Coach and be coached, while you explore your strengths.
Inclusion as default
We work with neurodivergent minds and cultural differences as standard, not an afterthought.
This way, every type of leader can be supported right where they are.
Creative minds need creative inspiration
We use TV shows, movies, and pop culture that you already enjoy to teach leadership.
Lessons are easier to remember when they connect to familiar stories and narrative arcs.
Community is everything
Real leadership comes from people actually knowing each other, not just working together.
That's why we prioritise building connections and peer learning in every session we run.
What’s covered
Everything you need to start leading yourself and your team
Mixed organisation cohorts, mingle and learn alongside your peers
8x in-person/virtual, interactive 3-hour workshops over 8-months
Reflections to complete in your own time, tasks to try at work
Access to over 20 thought-provoking templates, tools and resources
What happens in the workshops?
The programme is a game of two halves, focused on internal and external awareness - you have to lead yourself well before you can start leading others.
Every module includes a cultural illustration, a leadership framework, a workplace trend to debate and some hands-on coaching practice. We’ll take real, everyday scenarios and work out how to approach them differently.
It’s lively! And we make space for plenty of reflective practice too.
Lead yourself - months 1-4
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Take up the challenge.
Truly grasp the real responsibility of leadership and confront the move from task ownership to people and outcome ownership. Map out where you’re leading by habit rather than intention - notice the difference and reset your expectations.
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Understand how you land.
Build deep awareness of your leadership style, energy, and presence - especially under pressure. Learn how intent, bias, and behaviour translate into real impact for others.Use your influence for good :)
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Say the things that matter.
Develop the courage and skill to communicate clearly, give and receive feedback well, and handle difficult conversations without avoidance or escalation. Learn how clarity builds trust, inclusion and support. Use empathy well. -
Recalibrate your thinking.
A structured checkpoint to reflect on insights so far, test assumptions, share challenges, and ensure new behaviours are viable before shifting focus from self to others.
Lead others - months 5-8
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Multiply your impact.
Move from being the problem-solver to the builder of strong thinkers. Learn how to coach, delegate, and develop others, creating space for people to think, grow, and take initiative.
Banish micromanagement forever.
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Lead confidently in complexity.
Strengthen judgement under pressure, prioritise what really matters, and navigate up, down, and across the organisation with confidence. Learn when to decide, when to influence, and when to ask for help.Know your blind spots.
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Action your accountability.
Learn how to take responsibility without blame, facilitate challenging situations, and lead through uncertainty and change. Focus on influence, resilience, and sustaining trust when the stakes are high.
Grow with every challenge.
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Commit.
Reflect on the full journey, surface shifts in thinking and behaviour, and integrate learning into a clear personal leadership canvas - so Reframe doesn’t end, it gives you purpose.
Next cohorts
Format: Online
Start date: Tuesday 17th November 2026
Time: 6pm-9pm GMT
Cost: £1950 (exc VAT)
Seats available: Max 24 delegates
book now
Format: Central London
Start date: Tuesday 24th November 2026
Time: 10:00am-1:00pm (GMT)
Cost: £1950 (exc VAT)
Seats available: 16
Meet your facilitators
Rochelle Robertson
Founder and Strategic Lead
Rochelle founded TING after over a decade working across the public and private sectors, connecting organisations with diverse talent and communities with opportunity. As a neurodivergent founder, she has a rare ability to see both the strategic picture and the human detail, which is why the organisations she works with tend to stay.
Rochelle leads TING’s community and social impact work, oversees strategy across both pillars, and brings particular expertise in programme design, community engagement, and grant development.
Clare Jones
Head of People, Leadership and Culture
Clare led some of the world’s most creative advertising, production and entertainment agencies for 25 years. Alongside her role as Lead Coach at Wildwood Talent, she leads TING’s consultancy and leadership development work, including the Reframe programme and our culture and change engagements. An accredited coach and highly experienced strategist in organisational development, Clare works with leaders and teams navigating the hard parts, restructures, culture breakdowns, rapid scaling, and the day-to-day complexity of leading people well.
Her approach is direct, grounded, and deeply practical. She builds the kind of trust with clients that makes honest conversations possible.
Need more reasons?
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If you’re not prioritising your own development, how can you be expected to help others grow?
Growth doesn't wait politely for the next promotion, it comes from self-awareness, and from being willing to look honestly at your actions and their impact.
We help you see your own patterns before they become someone else's problem.
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You’ll have a group of like-minded folk who want to step up and lead, just like you. And just like you they’ll role-play, discuss and challenge new ideas about how to be a confident and self-possessed operator. You’ll have new tactics to practice at work after every session.
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Imagination, problem-solving, storytelling, emotional intelligence, active listening and awareness: these skills set great leaders apart.
Yet, they are never taught. And in the age of AI, they have never been more important.
We create the environment for you to learn by doing. A place to explore new ways of thinking, make mistakes safely and grow with every question.
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Becoming a great leader requires time to pause, reflect, and notice, and none of that happens by accident.
You deserve to have your development time protected, not squeezed into the gaps around everything else.
We build time into your working routine so it becomes a habit instead of a struggle.
What people say about Reframe
“I really appreciated the application of popular culture and real, tangible things to the theoreticals.”
- Cohort member 2026“I find every session valuable. You guys rock!”
- Cohort member 2026“I’ve finally realised that leadership isn’t a position, it’s definitely a state of mind, and leading myself is where it starts”
- Cohort member 2026Trusted by
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